Did you know that the latest research shows that as much as 97% of consumers use the internet to research products in their local area and according to Google the worlds largest search engine says that around 73% of all internet activity is based around local content.This is fantastic news for local businesses who want to grow their business by attracting pre qualified, laser targeted leads and customers, and what’s even better is that Google has made it easier than ever for a local business to list their business in Google, even if you don’t have a website.How To Add Your Business To GoogleTo create a business listing in Google is easy as filling in the blanks. Simply go to Google and perform a search for “Google Places”. Click on the first result, you will then be asked to login using your existing Google account (if you have one) or simply create one, again it is free and only take about 40 seconds to complete.When adding your business to Google make sure to fill in as much information about your business as you can. Make sure to upload photos of your logo, products, staff members, or shop front, anything that will help your customers identify with your company/business.You will also have to verify your Google Business Listing either by phone or they will send you a postcard in the mail with a code you need to enter to verify you are the owner of the business. I recommend verifying your Listing by telephone as you can do it instantly; postcards can take up to 3 weeks to arrive.Google Business Listing – Creating an Offer/CouponWhen you add your business to Google they also allow you to create a coupons or special offer for customers who visit your Google Places business listing. This is a great way to track and incentivise customers.Add Business To Google – Advanced TipsLike any proven marketing strategy there will always be competition and Google Places is no different. Sure some markets or industries are more competitive than others however if you are looking to get that extra boost and move your Google Places listing up to the top then you will need to implement some or all of the tactics in this section.1. Create Other Business Listings – There are hundreds of local online business directories that operate in your city, state and/or country. These business directories also allow you to create a business profile just like Google Places, some are free and some are paid. It is highly recommended you create as many of these as possible as Google will use this information to help with your Google Places listing. – Important: make sure all information is the same, business name, phone number, address, etc2. Get Reviews – This applies to both your Google Places business listing and any additional business directory listings you create, again these help Google improve the performance of your Google Places profile. Important: it takes a minimum of 5 reviews to get a star rating in Google PlacesGoogle Places business listings are a proven and one of the most cost effective ways for local business owners attack more customers and generate more leads. You can download a free guide to Google Business Listing here.
Account Based Marketing – Why Businesses Should Consider It
ACCOUNT BASED MARKETING – WHY BUSINESSES SHOULD CONSIDER ITAccount-based marketing or ABM has been around for a very long time, but it is only now that people are really paying attention to it and implementing it closely and more consciously as part of their marketing campaign. It involves taking your resources and placing them all on a set of targeted accounts within the market. The business strategy uses campaigns that have been personalized to engage each account individually. These campaigns are developed by looking at the specific needs and wants of an account.Many people across the industry consider account-based marketing revolutionary and cutting edge. This is because the strategy looks at marketing holistically, as a whole, whereas older techniques focus too heavily on lead generation. A key attribute within account-based marketing looks at wagering and taking advantage of larger accounts. This means that you’re looking at trying to up-sell and cross-sell your larger accounts to get more value out of them, rather than spending time in the seemingly endless and tiresome loop of lead generation.Account based marketing offers benefits both for the business and its customers. This is also one of the reasons why people are drawn to it.1. Personalized and customized marketing experience.Understanding your customers better gives you a leg up on the competition and allows you to strengthen your business relationship with that customer. The personalized marketing campaign could lead to better and more sales. A large part of account-based marketing is the personalization of marketing techniques to larger accounts. By figuring out the customer’s expectations, wants, and needs, you can tailor the marketing campaign specifically to and for them.2. More realistic ROI expectationsAccount-based marketing is known for giving higher returns than any other marketing strategy. It offers the highest return on investment (ROI) than any other B2B marketing strategy. The new strategy gives more precise measurements of the ROI that a company can expect. In turn, it allows companies to get a better grip on how their customers are responding to certain advertising techniques. This means that they have more control over what tactics are working as well as those that aren’t working.3. Strategic use of available, fewer or limited resourcesThe account-based marketing approach focuses on a smaller number of accounts at a given time. Because they’re working with fewer accounts, they are more likely to bring those accounts to the final sales process. You’re actually going to be bringing more with fewer resources. This also frees up resources that used to be spent on funneling numerous companies. So, companies who use account-based marketing tactics can use these now free resources to complete and focus on other tasks.4. Shorten sales timeline significantlyWith your sales and marketing teams are working together to align and move accounts through the sales pipeline, you’ll find that the sales cycle shortens significantly. Your teams don’t have to juggle multiple moving parts separately. Rather, you’re streamlining the process and making it easier for everyone to keep up with the leads and customers that your business currently has. This also makes it easier to cater to these specific customers, making sure their concerns are addressed appropriately and in a timely manner. They don’t get lost in the noise.5. Better, more effective and efficient marketing and sales alignmentMarketing teams and sales teams are more likely to and should work together to accomplish goals and sales together. By bringing these entities together, they can work on important tasks as a team rather than individually:
Identify accounts that you want to target
Create customized/personalized marketing campaigns for those targeted accounts.
Aligning accounts and moving them along the sales cycle as a team
Having an account-based marketing approach will take your lead conversion method to a new level. If your marketing and sales teams are still separated, you likely run into a lot of issues when it comes to successfully converting leads into sales.
Women’s Hoodies
Cool breeze is already in the air! This simply means that it is time to bring the coolest hoodies you got or are planning to get… Just perfect for the hoodies fashion charming ladies will surely love. Well, technically speaking, a hoodie is not cool with regards to the materials it’s made from. But you will know when you have the coolest hoodie in town because everyone will be fascinated and is dying to have one!Check these styles and choose the one that suits you best:
The Back-to-School style
A vividly colored hoodie just suitable for the back to school get-up, highlighted with sporty graphic prints with a touch of casual-vintage finesse. Ladies will be comfortable and convenient with these casual-looking hoodies. Designs include craggy prints, edgy-cuts, patch-decorated styles, and unfinished, fragmented seams.
The Silly-Humorous-Inspired style
The perfect hoodie style to keep friends and loved-ones entertained during the cold and chilly season; the style that would simply put a smile in someone’s face. Ladies will love a variety of trendy designs from funny pictures, silly graphics, quirky icons, and humorous prints like smiley icons, morphed and personalized images, cartoon characters and printed words such as ‘I am too cute to be ignored’. This style can actually be worn the whole-year round especially to cheer up those dreary and boring days.
The Funky-Fresh style
The ideal hoodie style to achieve that Urban-vibe finesse; suitable for that fresh look and feel. The style that is just right, comfortable and convenient when hanging out with friends or simply strolling around with loved ones in a park, a mall, or a beach. This style has an artistic flair that gives a gorgeous and glamorous effect.
The Funky-Fresh style
The ideal hoodie style to achieve that Urban-vibe finesse; suitable for that fresh look and feel. The style that is just right, comfortable and convenient when hanging out with friends or simply strolling around with loved ones in a park, a mall, or a beach. This style has an artistic flair that gives a gorgeous and glamorous effect.
Opt For Preventive Care To Reduce The Cost of Healthcare
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
Suggested article: Preventive Dental Care In California
What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Cancer
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Conclusion
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.